ALTA ROMA FASHION WEEK
SATURDAY JUNE 30 – 9:30 PM
STUDI CINECITTÀ SET ANTICA ROMA
ROME, VIA VINCENZO LAMARO, 30
The Italian-Lebanese Cultural Institute, under the Patronage of the Embassy of Lebanon in Italy and in collaboration with the Monte-Carlo Fashion Week, organizes during the Roman Fashion Week, Alta Roma, a fashion show, included in the official calendar, Saturday, June 30th at 9:30 pm in the prestigious “Set Roma Antica” at Cinecittà.
The “International Couture” fashion show is a collective exhibition of International and Italian designers, some of them have already taken part in the past editions in Alta Roma calendar and others come from the catwalks of the Monte-Carlo Fashion Week to show their last creations at International Couture Show.
In this first edition of “International Couture” you can admire on catwalk, in an extraordinary location such as the “Set Antica Roma” at Cinecittà, the following Designers coming from different countries: Abed Mahfouz, from Beirut, faithful to the Fashion Week of Alta Roma since 2002, presents the A / W 2018-19 collection called “Soul Enchantment”. On the catwalk of International Couture you can admire 30 unique dresses in their style, signed Abed Mahfouz. The woman makes her choices driven by her soul. Abed Mahfouz in his collection “Soul Enchantment” understands the woman’s need to feel beautiful, powerful and elegant, and her desire to charm. He created bold styles to meet with her high expectations and different colours to satisfy her wishes. Each design with its edgy lines reflects a certain personality, and the variety in the colors, the transition from the black to the silver, the gold, blue and much more colours, highlights its unique feature. A woman dressed in Abed Mahfouz is one who inspires, attracts and enchants. Discovered by Fashion Curator, Vernonica Sheynina and Following the success during the Monte-Carlo fashion week 2018, Atelier Bailiss based in Moscow, is back to the European catwalks highlighting on the Alta Roma couture Fashion Week, during Internationale Couture, 15 outfits from the collection “Fantasie Impromptu”. The selection of colours in Haute Couture collection is always a place where a very intuitive approach works best. Calm blues, browns and greens are responsible for simpler yet elegant images. However, the radiant shade of lavender, frank fuchsia and glowing red make their appearance in the most significant pieces in the collection. Based in Rome, Emilio Ricci presents at International Couture, 13 dresses from the A / W 2018-19 – Eco sustainable collection, entitled “My Natural Dream”. After 15 years of research and experimentation, the designer Emilio Ricci is proud to present garments made of natural fibres and colours that bring wellness to the body and respect the environment, thanks to the use of yarns derived from raw materials widely present in nature and thanks to their healthy characteristics for the body. The designer Daniela Danesi, a visionary instinctive fashion from which creativity and style are born, presents a collection of 15 dresses on the catwalk of International Couture entitled “Sartorial Art Partenopea”. This collection is freely inspired by dreams, ideas and colours of modern art, also inspired by some imaginary women met by chance in the street. A whirlwind of emotions arising from the passion in dressing women with fine fabrics and high-quality workmanship from the best made in Italy textile companies. The Art of Daniela Danesi is defined as “Alta Moda Napoletana, the artisan tailoring par excellence”. For thirty years an elite of women wears Daniela Danesi to stand out from the banality looking for uniqueness and class. Silvia Nobili, a young Italian designer of only 27 years, presents 15 dresses on the catwalk of International Couture from the collection “DREAM” inspired by the beautiful Rome. The “Dream” collection includes clothes that recall the Roman splendour thanks to the glitz of the sequins in contrast with the serenity of the silk that recalls the refined elegance. Silvia Nobili partecipate to the programme fashion Accademy RAI 2 “Dettofatto” with Caterina Balivo and Giovanni Ciacci, as “Fashion Tutor”. Architect Sofia Alemani, after various experiences in the field of architecture and art, she dedicated herself to her greatest passion, creating her own line of clothes. “Sofia Alemani Fashion Creative” a young label that today has several collections made up of a series of single hand-made and tailor-made creations. Significant were the rewards found in the “Muuse & Vogue Talents” competition organized by the magazine Vogue Italia. Sofia Alemani presents a capsule collection of 10 dresses with headdresses on the International Couture catwalk, entitled “The Earth Angels”. Paola Filippone with her brand “Paolè” arrives directly to Alta Roma from the Monte-Carlo Fashion Week, she chooses to participate at International Couture to show her tailoring creations that recall the colours of her land, Sicily. Paola Filippone exhibits 12 dresses from the collection called “Sicily Colours”. The woman Paolè amazes and seduces with her femininity, sweetness, serenity and sensuality. Paola Filippone dresses stand out for the tailor cuts, for the colours combination and for the mixture of fabrics, such as georgette, chiffon and silk satin. Paola Filippone has managed to turn her passion into a profession and an art. The complicated Palermo was her starting point and the whole world is her target. Giusy Donini presents on the International Couture catwalk a capsule of 10 unique pieces from the GIUJOUX accessories collection. The name is a mix between Giusy and bijoux and all the creations follow the Philosophy of designer Giusy Donini: “All women, at any age, want and must feel unique and to achieve this is enough a unique and unrepeatable accessory like my creations “. The GIUJOUX collection consists of handmade unique pieces with semiprecious stones, natural freshwater pearls, crystals, Swarovski stones and Japanese precision beads.
INTERNATIONAL COUTURE SPECIAL THANKS TO:
LEBANESE EMBASSY IN ITALY
Her Excellence Madame Mira Daher Lebanese Ambassador in Italy
PRESIDENT ICIL Maurice Salamé
COORDINATOR ICIL Anna Rita Sereno—-
ART DIRECTOR Rosanna Trinchese
CATWALK DIRECTOR Stefano Bini
PRODUCTION MANAGER Eleonora Eutizi
BACKSTAGE COORDINATOR Denise Denegri
GUEST RELATIONS Roberta Balestrieri
BEAUTY IMAGE Roberto Rosini
BEAUTY CREW Accademia Liliana Paduano
ACCADEMIA DEL LUSSO
PRESS OFFICE & GENERAL ORGANISATION Maria Christina Rigano
PRESS OFFICE INTERNATIONAL COUTURE MARIA CHRISTINA RIGANO
PIAZZA COLA DI RIENZO, 92 – 00192 ROMA