THE ITALIAN LEBANESE CULTURAL ISTITUTE
UNDER THE PATRONAGE OF THE EMBASSY OF LEBANON IN ITALY
PRESENTS INTERNATIONAL COUTURE ON JULY 5th at 9:00 P.M.
AT ALTAROMA FASHION HUB – PRATIBUS DISTRICT
MISSAKI COUTURE (Lebanon)
BAROQCO JEWELERY (Netherlands) & NATASHA PAVLUCHENKO (Poland)
EMMEALCUBO & PATTY B BAGS (Italy)
A HUMMING WAY (India)
PATRICK PHAM (Paris)
The third edition of “International Couture” under the Patronage of The Embassy of Lebanon in Italy presents on July 5th at Pratibus District the creations of designers who crossed the Mediterranean such as MISSAKI from Lebanon, A HUMMINGWAY from India, PATRICK PHAM from Paris, A’BIDDIKKIA from Sicily and from Rome EMMEALCUBO along with PATTY B BAGS. From the Netherlands, BAROQCO couture Jewels are excelling with radiance on the Neo-Couture evening gowns of the Polish designer NATASHA PAVLUCHENKO. International Couture is organized by the Italian Lebanese Cultural Institute (ICIL) which pays specific attention to Fashion and Art and expressly to emerging designers that are carefully selected according to the originality of their creations, the choice of their fabrics, the use of precious materials and particularly to the care with which their clothes are made.
Opening the “International Couture” Fashion Show is the “Sevan” collection presented by Lebanese designer Missak Farassian. Sevan is a couture collection that exhibits couture through embroideries and tells the beauty of lake Sevan, a large Lake in eastern Armenia. Missaki Couture will show on the Altaroma catwalk fifteen evening gowns and one royal wedding dress.
The splendour and the magnificence of Jewels will be revealed through the collection “The Beauty Within” presented by BaroQco on the Altaroma catwalk. This collection is a selection of artworks in different styles to highlight the different variety of what BaroQco stands for. Each piece is unique and gives identity in diversity. “The Beauty Within” is shown on the International Couture catwalk along with Natasha Pavluchenko “Neo-Couture” evening gowns.
Emmealcubo presents a couture Collection with an essential elegance called “Archiabito” that reveals a contradictory woman, strong, self-confident and without any superfluous decoration. Dresses with rigorous and architectural lines contrast with organic shapes that wind in a search for details and nuances revealing the designer’s personality, Valentina Santilli. On the Altaroma catwalk The Evolution bag collection created by the Patty B joins, in an architectural connotation, the Archiabito collection. Patty B by Patrizia Mattoni, is a brand of handmade bags that are inspired by the bags of the late nineteenth century.
Indian designer Greta Agrawal created the brand “A Humming Way” that means a fashion route waiting to be explored. “Nymph of the Woods” is the collection presented by the brand on the Altaroma catwalk and it symbolizes a mystical young maiden from the thickly bound books of Greek mythology. ‘Nymph of the Woods’ is an earthy collection with colours as soothing as the fragrance of the first rains- woody, musky and raw mosses spread around as if fresh out of the Greek forest.
A’biddikkia is a young and dynamic company that is on the market with the creation and the distribution of clothes and accessories. It’s a Sicilian adjective which means the nice, the pretty one. For these reasons Giovanna Mandarano, a talented designer, pays tribute to her Sicily and to the Aeolian Islands in particular, where her brand was born presenting on the Altaroma catwalk the collection “My Panarea” that tells typical atmospheres, fragrances and colours of the Sicilian coast and of the Aeolian Islands. Dresses created with illustrations and pictures in warm colours that evoke rich cultural images full of traditions.
Closing the International Couture Fashion Show, the “Pearl of the Far East” collection presented by Patrick Pham on the Altaroma catwalk. Twenty-one Haute Couture dresses from handmade textile materials of Vietnam’s most famous weaving villages, along with handmade accessories made by artisans from Hue – the Imperial city of the Nguyen Dynasty of Vietnam.
“International Couture” is a collective show included in ALTAROMA FASHION HUB calendar and organized by the Italian Lebanese Cultural Institute based in Rome. the Cultural Institute would like to thank everyone for the kind collaboration, especially the Face Place Academy staff by Pablo art director Gil Cagné for taking care of models Make-up and Vitalities for hairstyles. Luxury Shoes Orooro by Oronzo De Matteis.
Missak Farassian is a Lebanese Armenian designer who started his career at an early age, at his father’s fashion house following his graduation from the “Ecole Paul Radi” in Beirut. Soon, after he developed independent design & career, in 2012 started manufacturing the costumes of the Middle East Airlines staff. After that in the year 2014 he started showcasing his collection in different countries such as Paris & Moscow during fashion weeks. Today the house designs, manufactures and retails some of the world’s most coveted high fashion clothing and his brand is presented in over 100 points of sales spread all over the globe. Perfection is also what designer Missak strives to implement during all the phases of the creation from the concept to the conception then the completion. Perfection is also what designer Missak strives to implement during all the phases of the creation from the concept to the conception then the completion.
MISSAKI COUTURE PRESENTS “SEVAN”
Missaki Couture presents at ALTAROMA catwalk during International Couture Fashion Show a couture collection through embroideries and silhouettes. It is a regally elegant collection titled “Sevan” and tells the beauty of the lake.
The Sevan collection was inspired from the sound of the waves of the lake and the beauty of the mountains surrounded by the lake. On the catwalk there will be 15 evening gowns and 1 royal wedding dress.
Lake Sevan is a large high-altitude lake in eastern Armenia set on a narrow peninsula to the south Hayravank monastery overlooks the lake from a rocky outcrop noratus cemetery has hundreds of carved stones Khackkar memorials.
The Genesis of BaroQco. In 2002, during the preparation of their wedding, Eduardo proposed to his future wife Liem that he wanted to veil her with the most beautiful jewellery in the world. The love for exquisite jewellery struck them right there. Since then, a strong burning desire arose to express this powerful creative energy and the desire to share it with people who would like to experience these feelings they felt at that special place. BaroQco was born.
Eduardo and Liem, the Couture Couple decided, instead of buying jewellery, they start developing it themelves. Their vision is to portray the deepest essence of the beauty of women all over the world. they do this by designing timeless high-end luxury jewellery. They believe that beauty is concealed in a dimension with limited accessibility for the world. In every design of BaroQco, a piece of this allure is revealed through the exquisite beauty of women. Eduardo & Imelda Liem are always creating and achieving extraordinary designs with their love.
BAROQCO PRESENTS “THE BEAUTY WITHIN”
BaroQco presents on Altaroma catwalk at International Couture Fashion Show, “The Beauty Within” This collection is a selection of artworks in different styles to highlight the different variety of what BaroQco stands for. Each piece is unique and gives identity in diversity. To create masterpieces in reflections to be unique. BaroQo is always striving to be different, because for being different you are unique. We must stand out the crowd and let each person wearing baroQco feel empowered by it. This empowerment comes naturally, when we feel beautiful and secure from within. We have created these pieces in combination with metal ornaments, that is crafted layer after layer, SWAROVKSI ELEMENTS© and semi-precious stones. The Semi-precious stones are from a variety of countries such as Indonesia and Brazil. The usage of real and genuine material gives the pieces a certain value. The process: Each masterpiece is well thought over. It is initiated with the concept design, production plan and production. Ornaments are plated in palladium and or 24K gold. Once the ornaments are ready the following steps are to make the ornaments into the frame of the masterpiece and set with SWAROVKSI ELEMENTS©. Some pieces are finished with strings-beads of semi-precious stones to make the masterpiece complete.
“The Beauty Within” is shown on catwalk with Natasha Pavluchenko’s “Neo-Couture” evening gowns.
Natasha Pavluchenko was born in Belarus in a family of Polish and Ukrainian ancestry. She became interested in fashion quite early in her life and gained inspiration from the work of her great-grand-father who used to run quite successfully a tailoring atelier in the Warsaw Old Town before World War One. Having completed studies in fashion design in the Institute of Modern Knowledge in Minsk, with great determination she took up further advancement in the world of fashion and won many noble competitions as the International Smirnoff Fashion Awards in Moscow or New Look 2005 Fashion Oscar. Natasha Pavluchenko creations “reflect the variety of Slavic cultures”.
“The philosophy of my creation is to bring to life dresses that will allow a woman to hit the beautiful world of imagination and change her daily image. Black is the colour of a dignified and strong woman. Lacé, smooth fabric cut geometric or asymmetrical frills, the art of tailoring and hand sewing, creating the composition of each dress. This is my vision of a Neo Couture woman.”
NEO-COUTURE COLLECTION by NATASHA PAVLUCHENKO
Natasha Pavluchenko is back on the Altaroma catwalk with her Neo-Couture Collection.
The “Neo Couture” collection guarantees a perfect mix between the historical origins of the designer, her art and the union with the classicism of a city like Rome.
The philosophy of the “Neo Couture” collection will in fact be based on the fusion of traditional and modern fabrics, such as wool, cashmere, silk, muslin, flexible lawn and hand-knit fabrics.
Natasha Art allows to combine fabrics of different weights and structures.
Natasha Pavluchenko “Neo-Couture” evening gowns are suitable to fit on the Altaroma catwalk with “The Beauty Within” Jewelry Couture Collection created by BaroQco.
Emmealcubo was born in 2011 from the creative and entrepreneurial minds of Giovanna di Marco and Valentina Santilli. The two Roman designers met by chance creating a friendship destined to become an indissoluble bond and fuel for their professional activity. The Emmealcubo brand praises femininity in all its forms thanks to the designed wearability that keeps the shapes of the dress linear and comfortable. The clothes are made with a tailored cut and maintain the taste of the sober and unadorned architectural composition. The organic and geometric lines alternate in continuous dualism between transparency and opacity, between tradition and innovation. Emmealcubo represents a style that expresses a simple and never aggressive seduction. All Emmealcubo collections are handcrafted and created by pursuing the inspiration of different thoughts and motivations that come from everyday life experiences like a journey, a reading, a form, a love, some colours and many other moments and facts. The craftsmanship characterizes the brand. The garments are made with high quality standard made in Italy fabrics with attention to ecology and to environment. The Emmealcubo woman is a dynamic woman who responds to a need for freedom and vitality.
EMMEALCUBO PRESENTS ARCHIABITO COLLECTION
Emmealcubo presents at International Couture in Altaroma Fashion Hub at Pratibus district, a couture Collection with an essential elegance called ARCHIABITO that reveals a contradictory woman, strong, self-confident and without any superfluous decoration. Dresses with rigorous and architectural lines contrast with organic shapes that wind in a search for details and nuances revealing the designer’s personality, Valentina Santilli. The collection includes long and short dresses, high-waisted trousers, all-inclusive jacket and trousers, oversize shoulder covers, blouses and pencil pant suits. The necklines are both deep and minimal. 15 garments made with inflexible or fluid fabrics, opaque or transparent, precious textiles in aluminium nacré, organza, devoré linen, the softness of satin, the voluptuousness of feathers, jacquard variations, also lurex, fresh male wool together with coloured brightness inserts summarize in a contemporary key a modern concept of femininity. The colour palette include lilac, lagoon grey, yellow and pink alongside the bold tones of blue, black along with fluorescent bio-luminous colours. The fifteen outfits proposed are made in Italy with sartorial tradition. Essentiality and sharpness are the two keys words to describe the ARCHIABITO collection, where the dress becomes “habitat” thanks to the architectural structures of the fabric that surrounds the female body. Emmealcubo defines a new vocabulary of women looks projecting into a new vision that cleverly combines architectural design with sophisticated allure.
The EVOLUTION bag collection created by the Patty B brand joins, on an architectural connotation, Emmealcubo’s ARCHIABITO collection on the International Couture catwalk, Altaroma Fashion Hub. Patty B will also be presented at Show Case.
Patty B by Patrizia Mattoni, is a brand of handmade bags that are inspired by the bags of the late nineteenth century. Everything started in Rome in 2014 thanks to the perfect union of a table, a sewing machine and a careful research of fabrics, which accompanied Patrizia Mattoni’s stylistic research. “During some pleasure trips between London and Paris, I rediscovered my passion for fashion and for style”. From that moment Patrizia Mattoni has committed all her energies and her time to the realization of her project with passion and attention to detail, trying to design models of bags and accessories, which are always original and innovative, without ever abandoning the strong references to the tradition and elegance of past. Thanks to her determination and her productive capacity, the brand has built a project dedicated to the creation of handmade bags, each one is different from the other, each one with its own creative animus that starts from the fabrics. The “Patty B”, the flagship model of each collection is a perfect formula of a long search: elongated shape, refined fabrics and a purse closure, like a wearable casket, for the most refined women. The bag becomes an iconic and recognizable everyday object, revisited and reinterpreted through carefully selected furnishing fabrics with different shades, from classic to high-fashion tones. The value of “handmade”, with the utmost care and dedication, affects every ‘Patrizia’ model, available in different sizes. A product for all seasons that still follows the spring / summer and autumn / winter rhythm, each time adding new colours and tactile sensations, while maintaining its original shape with a metal handles and its iconic shape.
PATTY B PRESENTS EVOLUTION
The iconic bags of the Evolution Collection by Patty B are defined as an “artistic product” with an evergreen value using high quality materials with a clear style. The Patty B are born in three classic forms with the purse-shaped handle in brass, which recalls the paintings of Giovanni Boldini and the elegance of Franca Florio. The Patty B is a modern bag with an antique essence an evocative object with a defined and capacious structure. The Evolution collection that accompanies Emmealcubo is made of velvet with abstract prints. Some are reminiscent of Paul Klee paintings while others are from a Gothic inspiration and recall the geometric compositions of the rose windows in the ancient cathedral, others in white satin with optical floral decorations inspired by Morris and Ruskin and by Arts & Crafts. The colour palette of the Evolution collection includes gold and different shades of pink and grey to reach the new colours of acid yellow and orange well mixed and dosed in a perfect fusion of form and design.
DESIGNER SWETA AGRAWAL. Sweta’s inspiration comes from rich Rajasthani heritage which is full of colors and wonderful crafts in all forms of life. Since her teenage years, Sweta has been designing and creating outfits. Sweta Agarwal’s collection offers luxurious sophistication with loads of elegance. She created the brand “A Humming Way” which means a fashion route waiting to be explored. A Humming Way’s collections are designed by Sweta Agrawal herself and are manufactured at her own atelier in Mumbai. A Humming Way brand was officially launched at Lakme Fashion Week S/S 2018. The brand ‘A Humming Way’ is positioned as a ‘Handcrafted Luxury’ fashion label for women and started in 2017 when Sweta Agrawal decided to leave her family business and fully embrace fashion, which is her passion. Inspired by the indigenous heritage of South Asian cultures, Sweta started designing clothes with a vision to create designs that appeal to herself and many other women who are dressed in and appreciate luxury and quality clothing.
SWETA AGRAWAL PRESENTS THE ‘NYMPH OF THE WOODS’
This collection presented on the ALTAROMA catwalk symbolizes a mystical young maiden from the thickly bound books of Greek mythology. She comes to life today, shines, illuminates through all the collection that drives deep inspiration from the enigmatic and endless chasmic rooted woodlands. This rebellious yet resilient ‘NYMPH OF THE WOODS’ is antithetical to the corporeal and conventional beliefs. An earthy collection with colours as soothing as the fragrance of the first rains- woody, musky and raw mosses spread around as if fresh out of the Greek forest.
A humming way uses a fundamental special fabric called KHADI which is found only in India hand spun and hand weaved. Khadi is a symbol of Indian textile heritage. The brand has adopted the villages with fair trade practices. This versatile fabric permits Atelier master craftsmen to use an intricate, elegant technique of fabric sculpting and manipulation. Pieces are transformed into wearable art including works of aesthetics uses mesh work, rug hooking, hand crochet, manipulated fiber work, hand hued art that is sprawled across the collection.
A’BIDDIKKIA is a young and dynamic company that is on the market with the creation and the distribution of clothes and accessories that have a refined and careful style, reinforced by the “made in Italy” well done, both in fabrics and in workmanship. Dresses and accessories blend together and shape a special style that express a well-rounded femininity, a total look including day and evening dresses. She chooses to call herself “A’BIDDIKKIA” it’s a Sicilian adjective which means the nice, the pretty one. For these reasons Giovanna Mandarano, a talented designer, pays tribute to her Sicily and particularly to the Aeolian Islands where her brand was born. Her soul is linked – indissolubly – to her native Panarea, her authentic Inspiring muse – Panarea is the place where everything is born, where everything is created and where every irrepressible emotion is transformed into fashion, trend and style. An A’BIDDIKKIA dress gives a thousand sensations and innumerable colours, just like all the exclusive prints and the precious fabrics created exclusively for the brand and characterized each collection remembering the Magic Island, where the Summer is rich in colours and fragrances. The collections are sold exclusively at the brand stores located in Lipari, Panarea, Ortigia, Rome, Catania and Milazzo. The woman who wears A’BIDDIKKIA is a romantic one, a contemporary “female” and represents a mix of sensuality, elegance and sophisticated finesse.
A’BIDDIKKIA PRESENTS “MY PANAREA”
In this new collection shown on the ALTAROMA catwalk at International Couture Fashion Show, Giovanna Mandarano, the creator of A’BIDDIKKIA, tells typical atmospheres, fragrances and colours of the Sicilian coast and of the Aeolian Islands. Dresses created with illustrations and pictures in warm colours that evoke rich cultural images full of tradition. Starting from the design of the Sicilian “carretto” (transporter) to the splendid hand-painted “majolica” to the typical flowers of the islands such as the Ibiscus with its various lively colours ranging from yellow to orange to fuchsia to deep red. In this collection entitled “My Panarea” there are also shades of blue that recall the intense colours of the sea. The collection also presents garments with an elegant touch created to illuminate the evenings with the glow of their golden-coloured pailettes that wrap the A’biddikkia woman with charm and sensuality. And the black lace is a must for romantic evenings. My Panarea is a Limited Edition that tells different stories, reflecting the blue of the sea with the fantasy “Medusa”, the warm colours of Sicily with the drawings of the “Carretto” and finally the joy of the flower with “Hibiscus”. The exclusive prints of this collection are made using precious fabrics such as silk. All unique designs that give a thousand sensations and a style that expresses femininity and above all joy of living. Giovanna Mandarano created A’biddikkia in homage to her Aeolian Islands where her brand was born.
Designer Patrick Pham at the age of 20 years old, passionate of fashion embarked on designing and creating his first dress. At the time he liked to tear, sew, reinterpreting in its own way, for the sole purpose of offering women a perfect figure, refined, in line with their forms. “It was during the preparation of the wedding of my best friend that the idea came to me to create. In fact, we made dozens of shops and the future bride and I could not find the best dress for her, then I decided to create it myself and offer it to my best friend. She loved it, and that’s where, my way was traced “, says the designer. The touch of Patrick Pham comes down to colours and fabric he uses. In a style that is both chic and sexy, alongside the tulle lace, material which Patrick is unconditional because of its texture style “hidden shown”. Colourful and flowery, Patrick Pham offers a second skin to those who wear them. After working for ten years for various French brands he decided to create his collection of luxury ready-to-wear in 2015. The first collection Spring-Summer 2016 now reveals around the world, France, USA, Germany, and UAE.
PATRICK PHAM PRESENTS THE PEARL OF THE FAR EAST
Whether it is in Indo-chine or in L’Amant, “Vien Dong” has been in the heart of France as love. That love inspired Patrick Pham. On his trip to the rural weaving villages, the young designer suddenly remembered distant memories. Patrick Pham presents on the Altroma catwalk 21 Haute Couture dresses from handmade textile materials of Vietnam’s most famous weaving villages, along with handmade accessories made by artisans from Hue – the Imperial city of the Nguyen Dynasty of Vietnam. “Lanh My A” is a silk weaving product dyed from the diospyros mollis fruit, locally known as “mặc nưa”. “Lanh My A” has been used for costumes of the royal families of Cambodia, Laos, and Thailand, or as a luxury gift for only rich families, landlords, and Indo-Chinese wealthy class. In the hands of Patrick Pham, Lanh My A seems to have been a classy material for luxury suit and soiree dress. Brocade is a unique product that ethnic minorities in Vietnam pass down from generation to generation in such a way to reflect the characteristics of their culture. Brocade is a fabric made of cotton, linen or hemp yarn, all handwork. Fabrics are dyed from wild plants with variety of colours: at times gloomy, other times brilliant. There are patterns on the fabrics that uniquely represent each ethnic group. These patterns are embossed during the weaving process, though those appear to be embroidered at first. Brocade carries the vibe of local life: rustic, yet generous and wild. Encountering those characteristics of brocade, Patrick Pham did a bold thing: erasing the cultural boundaries of wild, liberal brocade. Brocade is mixed with other materials such as horse skin and cattle fur. In Patrick’s hands, Brocade has raised the wild rhythm of a “Tziganes” girl and the sexy look of a “Bohémien” girl. Brocade gets itself out of being a local material to romantically reunite in Rome at International Couture.
ISTITUTO CULTURALE ITALO LIBANESE
ALTAROMA FASHION HUB – PRATIBUS DISTRICT
SPECIAL THANKS TO EMBASSY OF LEBANON IN ITALY FOR PATRONAGE
DESIGNERS ON CATWALK
BAROQCO JEWELRY & NATASHA PAVLUCHENKO
EMMEALCUBO & PATTY B BAGS
A HUMMING WAY
PRESIDENT ICIL MAURICE SALAMÉ
COORDINATOR ICIL ANNARITA SERENO
EVENT MANAGER & PRESS OFFICE MARIA CHRISTINA RIGANO
CASTING MANAGER ELEONORA EUTIZI
FASHION SHOW PRODUCTION
STAFF FACE PLACE ACADEMY BY PABLO
ART DIRECTOR GIL CAGNÉ
CATWALK by MARCO CARUSOTTI
GUESTS by FRANCESCA SANTOPADRE
LUXURY SHOES OROORO DI ORONZO DE MATTEIS
IN COLLABORATION WITH
RAMEZ BASMAJI FROM FABUSSE (FASHION BUSINESS CENTER IN KUWAIT)