FASHION SHOW SEREBROVA SS2020
On August 24, as part of the official celebration of Independence Day of Ukraine, a grand show of the new SEREBROVA brand spring-summer 2020 brand collection took place on the Pedestrian Bridge across the Dnieper.
The chosen location is symbolic – the Dnieper unites the North and the South, the bridge connects the West and the East, open and modern art unites Ukraine. Unity in moving forward is the main message of the SEREBROVA brand spring-summer 2020 collection.
The musical frame of the evening was the unique creativity of the Ukrainian synthesis of the ethno-rock band YARRA of the company GUGA Entertainment Group.
More than 20 years of experience in the fashion industry and the academic foundation allow the designer of the Ukrainian brand of designer clothes SEREBROVA, Alena Serebrova, to freely combine diverse styles, unexpected materials and a unique fantasy cut in images.
Every detail of the images of the spring-summer 2020 collection calls for movement. Picturesque fabrics painted with wide pasty strokes are combined with light, translucent materials.
Voluminous draperies and pleating make the images dynamic, as if charged with the inexhaustible energy of a large river. The collection uses cotton hemstitch shaped pleating, costume taffeta on silk and cotton basis, fancy-pleated mesh, airy chiffon.
The colors of the fabrics accurately convey the lush vegetation of the river island and the changing surface of the water – from light blue to dramatic pre-storm shades. Unique “craftiness” is given to the images by handmade chiffon flowers and quilted fragments of fabrics. Also in the collection there is a new look at the office style – a lightweight but business suit made of shaping chiffon.
Accessories of Victoria Eco Décor studio – hats, backpacks and jewelry created using the author’s eco-technology, gave the images of the collection a sporty lightness and a special sense of creative co-creation with nature.
The spirit of rebellion was provided by CASTA sunglasses. The image of the river elf – makeup, hairstyles – will be created and implemented by specialists and students of the makeup school of Natalia Naida. The stylist Eugene Slobodyanik, costume designer for the TV series “Nashi”, “Servant of the People 3”, “Mousetrap for the cat” of the “Quarter 95” studio, helped to convey the idea of the collection. FOTO_Vl. Anufriev, Val. Karminsky