Ecology of fashion.
Odessa Fashion Week has announced the dates of the new season SS 2020
The main trend in the fashion world today is #SustainableFashion – conscious fashion, which implies an environmental trend in fashion and conscious consumption. Designers and brands around the world are increasingly committed to this trend in the careful use of natural and human resources, the reuse of ready-made things, as well as the recycling of waste and things to make new ones.
The fashion industry is the second largest polluter after the oil industry. Switching to environmentally friendly clothing is just the first step. It is also important to do everything possible to reduce the consumption of natural resources. Today, more than ever, it is important to think about the health of the planet and the world around us, because it is he who is the source of our life and the life of each person individually.
The location for shooting a teaser of the advertising campaign for the new season of Odessa Fashion Week SS 2020 was not chosen by chance. Wind farms are impressive and mesmerizing in their appearance. They inspire the opportunity to produce clean electricity through renewable wind energy. In this way, we want to draw the attention of the fashion community to the problems of environmental and social safety of production and excessive consumption, to recall that we bear great responsibility for the environmental impact that we have today. Our main task is to develop new technologies to reduce the negative impact on the environment, while continuing to offer consumers high-quality and beautiful products with a long term of use.
On October 24-27, the Odessa Fashion Week will take place in the Winter Garden and will bring together fashion connoisseurs for the 12th time to showcase the collections of the SS 2020 season.
A traditional educational fashion conference on a relevant topic: «Sustainability in fashion» will be held On October 24. Nadezhda Lapteva, DonStream educational group – the exclusive representative of the University of the Arts London in Ukraine and the CIS countries will speak on the topic: «Ecology and fashion. Points of contact and contradictions», designer Vladimir Umanenko will talk about the intention of «perestroika» and how fashion grows into art.
Ticket purchase for October 24th >> https://concert.ua/ru/booking/odessa-fashion-week/
From October 25 to 27, more than 30 Ukrainian and foreign designers will demonstrate their collections, including: MISS DM, THE CATS, ELEN GODIS, AURUM, DANIIL GULIAEV, KIRA TAN, CANDY KID, ALLA FRENKEL, ANDRE TAN KIDS, YES! KIDS, BY VEL, I AM KIDS, СЧАСТЬЕ, DREAMS & EMOTIONS, ROYAL FAMILY MODELS, PINKDREAMS by TANYA VASINA & MA DEFILE MODEL`S CITY, BABY ANGEL & JUNIOR MODELS, SOUL UNITY KIDS, CHAMELEON MODELS, PLAY FASHION JUNIOR, HNA DRESS, VYSHYVANKA BY VIOLET, LA SPORTA, LENAFE, VerdeMela & LADY FOREVER, MA-AVIE by OLGA SCHEDRINA, SHA ODESSA & INSTITUTE OF MODERN MADAME, MARINA GIN, TERNOVA & JENNIFER SCHOOL, MARTA STRILETSKA & NOVA IMPERIA, CELEBRITY ROOM, CIRESEL | MOLDOVA, CORELI | MOLDOVA, DESIGN DEN | INDIA and others.
Ticket purchase for October 25th >> https://concert.ua/ru/booking/odessa-fashion-week-25-10/
In addition to the main shows, visitors will enjoy the performance of special musical guests. So, on October 25, the strong instrumentalists of the OXY MUSIC cover band and vocalists Katya Rudenko will present popular hits as part of the Grand Opening of the 12th season of Odessa Fashion Week SS 2020. The group managed to collaborate and support many artists of our and foreign pop, so-called Ani Lorak, Real O, Mom Rick, Earthlings, Nastya Kamenskaya, Bumbok, Jerry Hale. On October 26, students from the TeoVoice School of Arts (the FUNKY band) and the production center Play Fashion (Trinity, I’dolls, MARY and Gurskiy & ZakharoVa) will perform on the catwalk of Odessa Fashion Week. On October 27, Natalia Shishkina’s vocal art studio will present its artists.
Ticket purchase for October 26th >> https://concert.ua/ru/booking/odessa-fashion-week-26-10/
On October 25-27, Trade Fashion Zone will also work – the territory where clothes, shoes and accessories of Ukrainian and foreign designers will be presented, as well as the Jewelry Gallery, where jewelry designers will present their products, which each of the guests will be able to try on and purchase.
Ticket purchase for October 27th >> https://concert.ua/ru/booking/odessa-fashion-week-27-10/
The event will be supported by the Ukrainian Fashion Academy, Jermuk Natural Mineral Water, ARDEN Medical Center, Aromic, Simchenkomakeup School, Odessa Center for Vocational Education of the State Employment Service, as well as Royal Family Models, Amazonka Model and Totalite modeling agencies.
Stay tuned for updates to Odessa Fashion Week on the official website odessafashionweek.com
and on Facebook & Instagram: @odessafashionweek
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In the shooting of the advertising campaign was attended by:
Fashion Designer: Elen Godis
Models: Diana Teplova / Amazonka Models Agency
Garik Gasparyan / Royal Family Models
MUA: Alla Simchenko / Simchenkomakeup school
Photo: Anna Dombrovskaya
Fashion Designer: The Cats
Models: Sofiia Rokunets-Sorochan / Royal Family Models
Andriy Rakul / Royal Family Models
MUA: Alla Simchenko, Eva Kasevich / Simchenkomakeup school
Photo: Anna Dombrovskaya