RALPH & RUSSO UNVEIL CUSTOM DIGITAL AVATAR FOR AUTUMN-WINTER 2020/2021 COUTURE COLLECTION REVEAL
With the first digital Haute Couture Week fast approaching, Ralph & Russo prepare to unveil their Autumn-Winter 2020/2021 couture collection through a unique digital experience brought to life via the brand’s first ever custom digital avatar.
Marking one of many firsts for the brand this year, Ralph & Russo’s digital creation, Hauli – a traditional Swahili name signifying strength and power – serves as both the muse this season for Creative Director, Tamara Ralph, and the model for the brand’s next couture experience.
Curated especially and as a key part of the digital couture show the brand will present to the public next week, Tamara Ralph further comments: “Hauli is so much more to us than the means to show digitally this season; she represents the brand and all of the values that we stand for. She is the ultimate modern woman; fusing both old and new, elegance and strength, and stands with the brand as a positive force for change”.
Ralph & Russo’s Autumn-Winter 2020/2021 digital couture experience will be unveiled to the public on Monday 6th July at the following international times.
- 5PM – PARIS
- 4PM – LONDON
- 11AM – NEW YORK
Stockist information: Ralph & Russo own stores and www.ralphandrusso.com