Shaping a Dream
Join us in the Ferragamo universe and celebrate our history and our future of creativity on the occasion of Milan Digital Fashion Week
Salvatore Ferragamo is proud to announce its participation in the first Milan Digital Fashion Week (14-17 July 2020) with a video project to be unveiled on Thursday 16 July at 1:00pm on the Camera Moda digital platform.
This new chapter for the brand is an invitation to realize your dreams, to think about the future whilst staying connected to your past. Ferragamo’s women’s and men’s Pre-Spring 2021 collection is also exclusively previewed, encapsulated within an emotive video which traces the brand’s history: from the founder’s incredible resilience and skill in shaping a wearable dream, right up to the present, to today’s generations, and the challenges and opportunities of the future. This is a story which focuses on the human aspect of creativity, with no limitations of time, just as time was boundless and suspended during the lockdown that saw the creation of the PS21 collection.
“Presenting our video at Milan Design Fashion Week is of great significance for us. At a time of profound change such as this, standing together and being part of an innovative project like Camera Moda’s is an important place to start (again). We are pleased to be part of this event. With this video we wanted to create a collective vision of the world of Ferragamo; to affirm who we are, our roots, as well as to celebrate those characteristics, such as the ability to face the challenges brought by the present with strength and flair, which made our founder so unique. A message of strength not just for us, but for everyone.”
– Micaela le Divelec Lemmi, Chief Executive Officer of Salvatore Ferragamo.
Ferragamo’s task has always been to seek out the extraordinary in the ordinary, a message that the brand is addressing to itself and to all now more than ever: an invitation to rediscover reality through and beyond the digital, to regain the extraordinary which drives our dreams. With each one of us part and creator of a new story to be told, a story of yesterday, the history of tomorrow.
Salvatore Ferragamo S.p.A.
Corso Matteotti, 12 – 20121 Milano – Italy