Wandering giuglia.
Nomadism, transversality and processing of raw materials merge
in the emerging reality of Valtellina
Born in 1993, Giulia Selva takes her first steps in the world of fashion by attending the Carlo Secoli Institute in Milan, applying herself to construction, tailoring and design. Moving to Paris in 2017, he took a master’s degree at the Marangoni Institute: here he matured his future career as a designer. After working at Victoria/Tomas, Loris Azzaro Haute Couture and in the pret à porter of Marine Serre arrives in 2021 in Stockholm, in Acne Studios, at the product development office for the Leather and Outerwear category.
In March 2022, together with Angelo Trinca, 29 years old, architect graduated from the Polytechnic of Milan and ENSA Paris Val de Seine, she began a journey that founds its roots 10 years earlier and that represents a synthesis of experiences not purely aesthetic but also conceptual and psychological, Full of memories, memories and places: giuglia. is born.
The vision of the brand stems from the frenzy of a life lived intensely; from memories, styles, visions and multiple personalities; from obsessions, feelings and moods.
An aesthetic and psychological nomadism that brings with it the vivid memory of events, personal evolutions, family, trips, improvised programs, indelible photographs. All under the sign of change.
«My frenzy has led me in these ten years to change towns and cities. And from these countries then return obsessively to the origins and vice versa, start again and return.» Giulia Selva.
COLLEZIONE ZERO
The Womenswear Spring Summer 2023 collection has been conceived in three capsules: Onda, Circus, Delicious. Each with its own conceptual identity and product history.
Onda.
Wave like the sea wave, a continuous irregular movement, different each time, with a romantic blurred light.
Delicate, light, melancholic, dreamy: the collection is dominated by soft colors, pastels, lighter dyes, soft and imperfect fabrics, worked denim, knitwear, abundant and enveloping volumes. The disturbed, distorted images and motifs on the garments are created and developed entirely by the founders.
Circus.
Excess, stratification, chaos. A hymn to nomadism, to those who are itinerant, wandering and wandering. An exaltation to stratification, a interlocking of garments one above the other.
The stylistic choice is based on saturated colors, thick yarns, bright fabrics, dyes and handmade, imperfect. Familiar faces, prints and photographs are deformed, creating a messy, confused, almost bizarre and excessive image.
Delicious.
It is a fragrant capsule, precious and elegant, linked to the alpine environment of Valtellina, native place of designers. The natural elements such as the red apple, the mountain flowers are camouflaged and diluted in the clothes.
The collection refers to the 2000s with cuts and seams, bold leather jackets and denim.
A very intense color palette. Fine leather, with “used effect” made through a particular processing of the material.
STOVE MAGAZINE AND COMMUNICATION SRLS
20159 MILANO, VIA GIULIO BELINZAGHI 21
https://www.stovecommunication.com/