GINORI 1735 DEBUTS IN FRANCE IN THE GALERIES LAFAYETTE WITH THE “GINORI IN BLOOM”
POP-UP STORE
- From September 13th to October 10th, the Galeries Lafayette Paris Haussmann’s Maison space, one of the most exclusive locations dedicated to luxury in the capital, will welcome French enthusiasts with the Oriente Italiano collection;
- The new opening within the prestigious French department stores marks a further step forward in the international development strategy, opening the physical market beyond the Alps to the brand for the first
Ginori 1735, the expression of the Italian excellence in the field of luxury and lifestyle, one of the world’s leading brands in pure porcelain and in the highest quality artistic design, announces the opening of its “Ginori in Bloom” pop- up store in Galeries Lafayette Paris Haussmann from September 13th to October 10th.
Situated in one of the most prestigious locations dedicated to luxury in Paris, the pop-up store will be housed within the Maison space of the Galeries and will offer French enthusiasts the best-selling Ginori 1735 collection: Oriente Italiano.
The new opening, which is the brand début in the physical French market, is a perfect part of the international expansion strategy of Ginori 1735 and of positioning in the luxury market through a distribution network which includes a presence in high-level Department Stores and multi-brand Specialty Stores, able to best present the Italian elegance, excellence, style and ‘Made in Italy’ quality of the brand.
Vivacious. Exotic. Captivating. The Oriente Italiano collection, a Ginori 1735 must-have, evokes suggestions of far-off memories. The stylised flower, recognized in traditional Florentine ceramics as “garofano” or carnation, and delicate motifs contrast with strong background colours, creating an intriguing and alluring decoration. A palette of 10 hues gives life to surprising compositions: azalea, iris, purple, periwinkle, powder pink, vermilion, citrine, barium, malachite, and albus white create compositions rich in fantasy, that translate into complete sets of art for the table for an eclectic, contemporary mise en place with cosmopolitan suggestions, and in objects, interior decorations and gifts such as vases, table lamps, egg with cover, powder boxes and vide poches, that glorify the lively and exquisitely Italian figure of Ginori 1735.
“We are honoured to announce the opening of our new pop-up store at the Galeries Lafayette Paris Haussmann, an important event that marks a further step forward in the international growth and development of Ginori 1735, in which Paris, essential destination of the luxury sector, plays a key role” declared Alain Prost, Chairman and CEO of Ginori 1735. “Following the launch of the online store entirely dedicated to the French market in 2018, we consider this an important step in the international presence of Ginori 1735. This opening, in fact, fits in with all the activities carried out over the course of recent years at an international level. In addition, France represents a strategic hub for luxury, and so I’m sure that the opening of this first sales point in Paris will contribute to promoting the business of our brand at a global level.”
About Ginori 1735
Ginori 1735 has been for almost three centuries one of the main global brands in the field of luxury and lifestyle, the expression of the Italian excellence in pure porcelain and in the highest quality artistic design. Part of Kering Group since 2013, Ginori 1735 has always been associated with great figures of fashion, art, design, architecture, film and decor. The Manifattura creations represent a perfect blend between heritage and innovation. They include tableware collections, art and living objects, gifts, flatware, drinkware and textile articles, expression of a passion for Italian culture, colour, art, and gracious hospitality. The iconic crown that marks the back of tableware in some of the finest homes and most exclusive restaurants around the world stands for the most sophisticated merging of craft and art. This brash combination of taste has always been at the heart of the brand. Over centuries, the Manifattura evolved its process and production, bringing together ancient techniques and contemporary world view to produce homewares under the direction of visionaries. The Ginori 1735 mission is to forward a modern Renaissance, a rebirth and rediscovery of the pleasure, personal expression, and art of everyday life. Today, the Ginori 1735 world is shaped by a multiplicity of voices, opinions, and styles. It reinvests its legacy with the vision of the next generation of cutting-edge style masters, that bring art into everyday life and everyday life into art. Ginori 1735 counts on a distribution network which includes: Florence and Milan flagship stores, one monobrand store in Moscow, selected dealers in Italy and a presence in high-level Department Stores and multi-brand Specialty Stores all over the world.
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